ELECTIVES - EMPHASIS ON MARKETING

A Marketing MBA can be a rewarding prospect for an aspirant. It offers a range of courses focused in the area of Marketing to enable the candidate become an independent planner and decision maker. The Skyline University College MBA program with emphasis on marketing focuses on the role and importance of marketing in the business world. It empowers students with skills to select appropriate tools that are provided with cutting edge advantage in a highly competitive business environment. The courses on marketing communication, consumer behavior, supply chain management and international marketing strategy are so designed that they cover the most essential of competencies required in a marketing professional to analyze situations and take decisions in a globally competitive environment. The courses will draw inputs from theories and concepts related to behavioral sciences and marketing management to evaluate and implement effective marketing strategies.


CODE ELECTIVE COURSES (Choose any 3) PRE-REQUISITES CREDITS
MKT711 Marketing Communications MKT601 3
MKT712 Consumer Behavior MKT601 3
MKT713 Supply Chain Management MKT601 3
MKT714 International Marketing Strategy MKT601 3
TOTAL CREDITS REQUIRED IN EMPHASIS ON MARKETING 9