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| ELECTIVES - EMPHASIS ON MARKETING |
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A Marketing MBA can be a rewarding prospect for an aspirant. It offers a range of
courses focused in the area of Marketing to enable the candidate become an independent
planner and decision maker. The Skyline University College MBA program with emphasis
on marketing focuses on the role and importance of marketing in the business world.
It empowers students with skills to select appropriate tools that are provided with
cutting edge advantage in a highly competitive business environment. The courses
on marketing communication, consumer behavior, supply chain management and international
marketing strategy are so designed that they cover the most essential of competencies
required in a marketing professional to analyze situations and take decisions in
a globally competitive environment. The courses will draw inputs from theories and
concepts related to behavioral sciences and marketing management to evaluate and
implement effective marketing strategies. |
| MKT711 |
Marketing Communications |
MKT601 |
3 |
| MKT712 |
Consumer Behavior |
MKT601 |
3 |
| MKT713 |
Supply Chain Management |
MKT601 |
3 |
| MKT714 |
International Marketing Strategy |
MKT601 |
3 |
| TOTAL CREDITS REQUIRED IN EMPHASIS ON MARKETING |
9 |
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