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TRAVEL AND TOURISM MANAGEMENT
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The major in Travel & Tourism Management involves
the basic elements of tourism; the tourist, tourism industry
and the environment in which it takes place. The curriculum
focuses on the issues such as types of tourism, impacts of
tourism, enterprises in tourism and their relationships. In
addition, the travel and tourism industr y is being analyzed
from marketing, planning and policy perspectives at national
and international levels. The courses of Travel & Tourism major
are designed to understand the overall business environment
with a specific focus on the major area.
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Objectives of Travel & Tourism Management major are to :
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- Develop a thorough understanding and comprehension of the Travel & Tourism Industr
y both domestic and international with an insight into the link between tourism
theor y and pract ice
- Prepare the students to identify the various suppliers of the tourism industry,
like transport , accommodation, attractions, and other service providers and to
develop related professional skills in such areas
- Develop an understanding and critical ability for the application of the current
concepts in the various dimensions of Travel & Tourism business environment of the
UAE and the Gulf region
- Make the students understand and appreciate growth of tourism in the backdrop of
society, culture, economy, environment and polity
- Groom the Travel & Tourism students for potential future growth by providing them
with the latest body of knowledge of international standards and inculcate the habit
of lifelong learning in this dynamic sector.
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CORE COURSES
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TAT301
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FOUNDATIONS OF TOURISM
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3
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| TAT302
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PRINCIPLES OF TRAVEL & TOURISM
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3
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| TAT411
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IMPACTS OF TOURISM
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3
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PROTECTED COURSES
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| TAT303
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TRAVEL AGENCY OPERATIONS & TOURS
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3
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| TAT412
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MANAGEMENT OF TOURISM ENTERPRISES
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3
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CAPSTONE COURSES
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| TAT415
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TOURISM POLICY PLANNING & DEVELOPMENT
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3
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ELECTIVES - Choose any One
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| MKT411
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MARKETING SERVICES
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3
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| TAT413
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AIRLINE STATION MANAGEMENT
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3
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| TAT414
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E-TOURISM
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3
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Total credits required in major |
21 |
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