The Gulf Business and UAE, in specific, has witnessed a tremendous growth in business activities in the recent years. Though Oil and Gas are Emirate’s main industries, which underpin the country’s considerable prosperity yet trade and tourism have become the key engines of growth. The UAE economy has grown significantly in the recent years. Its GDP in 2007 reached Dh 729.7 billion, with a growth of 7.4% from last year’s figures, while the contribution of non-oil sectors to the GDP for the same year was a healthy Dh 467bn, which constitutes 64.1% of the total UAE GDP for 2007. The UAE’s non-oil ‘gross domestic product’ is expected to exceed 70% by 2010, according to forecasts. UAE’s Gross Domestic Production (GDP) in 2010 will reach around $218.4 billion (Dh802.1bn), as compared to $170.7bn in 2007 and $187.7bn in 2008. It indicated that the annual growth rate of the GDP was 28% annually from 2004 and 2011.This target is backed by strong economic performances in the non-oil sector as well as increased oil output. Despite having the fourth largest oil reserves in the world, the oil sector accounts for less than a third of the UAE’s GDP. Real estate, trade and tourism are key non-oil drivers. The tremendous growth in economy coupled with strong population base of 5.19 million from more than 185 nationalities has given a substantial boost to business in the U.A.E.

This fantastic growth has fuelled the need for quality business education. Each sector of economy is driven by an innovative approach to meet international standards. One of the most important drivers of any successful economy is its human resources and with the visible trends it is imperative now to have international quality higher education in business management, available in the UAE.

In the UAE, Tourism sector is in the forefront of the entire Gulf and even in the middle east. Tourism alone remains in primary position with GDP contribution of 22.6% and growth rate of 13.5% in 2008. The World Travel and Tourism Council (WTTC) has, in its long-term forecast for the UAE travel and tourism sector, asserted that earnings from inbound visitors would grow by 7.2% annually till 2015. The 10- year (2006-15) annualized growth forecast is now posted at 3.2% per annum. Both governmental and non-governmental efforts are underway to make UAE a year-round destination. The country has made its mark as a safe destination. With the exponential growth in the air-transport, accommodation, tour operation and event management sectors, UAE requires highly qualified human resources. Tourism is the largest economic sector in the world in regard to employment having potential of absorbing large number of trained personnel. As such there is a significant need for business courses with a Tourism Major to meet the growing demand of the Travel and Tourism Industry in the UAE.

The growth of IT applications in various Business Enterprises is growing consistently over the years in the UAE. More specifically 70% of the enterprises in UAE are likely to adopt Business Intelligence applications through IT products before the end of 2010.This scenario is expected to provide thousands of job opportunities in IT and IT enabled services in the forth coming years in the region. Further, the availability of affordable high quality Internet access in the region is expected to facilitate numerous online job opportunities for the residents of UAE. Also, many multinational IT companies have started looking to UAE as one of their strategic options in their expansion plan. This in addition to the existing and proposed facilities in Internet City, Silicon Oasis and Knowledge Village at Dubai is sure to provide and grow its opportunities in employment as well as entrepreneurial ventures of Information Systems domain.

The UAE is significantly moving away form oil dependent economic activities in the last 5 years and its making its presence felt extensively in the fields of brand management, marketing research, advertising, retail trading, retail and investment banking, travel and tourism industry, events management logistics and supply chain management and marketing of various other services products. All these sectors require qualified and trained manpower in the relevant fields of Marketing.
The economic development fostered by the dynamic economic policies and investments in infrastructure attracts foreign direct investments and provides ample opportunities of employment for multicultural population in the field of marketing activities and strategic decision making. Skyline embarks on empowering and preparing students to meet the industry demand of marketing professionals through its marketing management major.

The UAE by virtue of its location between Asia major and African continents provides crucial advantage for exports from this region. In addition to the locational advantage the economic policies on imports and exports and free zone facilities extended to both manufacture, trading and logistics for products and service sector has led to an exponential growth in foreign direct investments and foreign trading activities. To understand and operate international business transactions and participate in strategic management decision process qualified manpower in this field are required. This major provides the details of operations and management of international business in its various dimensions and contexts and equips the students to fully execute their responsibilities effectively and efficiently. Rationale & Demand Of The Program

• General Education
• Business Education
• Travel & Tourism Management
• Information Systems
• International Business
• Marketing